Country legislations and international regulations have established a clear divide between quality
legitimate e-mail marketing communications and unsolicited e-mail - "spam".

At the same time it should also be of critical importance to e-mail campaigners for their recipients to perceive them as a quality source of wanted information - even though with commercial content - and hence not to be thrown in the same box with the "blue pills" dealers.

Lawful personal data collection and use on one hand and an appropriate lawful e-mail marketing system technical implementation on the other hand are key elements here (e.g. true sender identity provision, message traceability, working immediate recipient sign-out options, secure data maintenance and storage etc.).

You must always make sure you are in accordance with all the following three regulative and legislative areas:

• your local country,
• your recipients country,
• international regulatives and treaties

Lawful email marketing system fundamentals:

• clear verified sender identity,
• full message tracking,
• reliable unsubscription system,
• secure personal information management.

Since the Casteo system automatically ensures all the above, you no longer need to worry about these technical aspects to be lawful.

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However, following the regulation is only the minimal mandatory standard. Your goal should be long lasting email marketing effectiveness which can only be achieved when your recipients perceive you as a quality source of valuable information.