Decision for Casteo is decision for strictly legal e-mail marketing.
At the same time it should also be of critical importance to e-mail campaigners for their recipients to perceive them as a quality source of wanted information - even though with commercial content - and hence not to be thrown in the same box with the "blue pills" dealers.
Lawful personal data collection and use on one hand and an appropriate lawful e-mail marketing system technical implementation on the other hand are key elements here (e.g. true sender identity provision, message traceability, working immediate recipient sign-out options, secure data maintenance and storage etc.).
You must always make sure you are in accordance with all the following three regulative and legislative areas:
Lawful email marketing system fundamentals:
Since the Casteo system automatically ensures all the above, you no longer need to worry about these technical aspects to be lawful.
However, following the regulation is only the minimal mandatory standard. Your goal should be long lasting email marketing effectiveness which can only be achieved when your recipients perceive you as a quality source of valuable information.
»It has not only tremendously improved distribution of our mailings; I am especially impressed by the analyses which really do give credible results and guidelines for following actions. Moreover it makes a big difference in direct sales. The system is great, I really am impressed.«
marketing director, Leman d.o.o.